Logo | Branding
2022
The client came to us looking for a fresh, contemporary identity that could target members of Generation Z. People with an interest in urban music, urban art, streetwear, and of course with a global mindset. To achieve this, we have combined two types of printing, representing the "melting pot" method that is taking place nowadays in most major cities. And the colors chosen, yellow, orange and black, help us give that urban feel to the brand..